Converse all stars - 'Conversegallery.com' -
prize-winning short made for
Butler, Shine, Stern & Partners (Sausalito, California)
for Chuck Taylor Converse All-Stars
3x 28sec 'filmettes' sourced for the conversegallery.com website -
a no-limits 'free expression' brief, the first of which, 'UFO' winning a $1000 prize
and duly installed on the site, although at the same time failing the full MTV broadcast
credit. The agency subsequently requested another entry, provoking 'UFO II', a shameless
sequel which failed to make the approval (allegedly on the grounds
it made too much of an issue over London landmarks?) although then a third was also
solicited, (with more 'guidance') and so 'Odd Pot', a slightly more ambitious project featuring
Chloe Sirene ('Gypo','United 93') along with substantial participation by Joe public himself
which although great fun failed to earn any further 1000-dollar prizes. Hard cheese.
For John Butler, Shine and Stern and Converse, the initial campaign (of which 'UFO' was a part)
went on to win an Andy award.
With dv footage filmed with a sony pd150 as a base each 'little epic' was built in After effects 6.5 using cycore plug-ins, and Particle Illusion